Row House - CODEMAY

Row House

Better Results at a Better Price

Project Details

Row House is a brand new fitness concept born in the heart of New York City. Home of the 45-minute total body workout, Row House started with their two original locations in Chelsea and Columbus Circle. After being acquired by Xponentional Fitness, the largest boutique fitness company in the world, it was time to introduce the rest of the country to Row House’s incredible low-impact, high-intensity workout.

Starting with their first location outside of New York, in Orange County, CA, Row House set out to prove the concept could work anywhere. Initially working with a different agency for paid advertising on Facebook, Instagram, and Google, Row House came to CODEMAY looking for better & cheaper results.

Services Offered

  • Digital Marketing
  • Custom Web Development
  • Landing Pages

Project Results

Our task was simple, generate more leads for less money. To accomplish this, we first set out to better understand the territory to be able to more accurately target the advertising.

By doing this, we were able to realize the prior agency had been targeting too large of an area, and so advertising dollars were being wasted on people who would never drive the distance to get to the studio.

After fixing the Orange County campaign, we were brought on to work on the  New York City locations, and have continued to work with new locations as they start to open, providing them with a pipeline of new leads to open with a solid membership count.

Average Google Ads Cost per Clicks (CPC) dropped by 25%

Average Google Ads Cost per Leads (CPL) dropped by 25%

Landing page conversion rate increased by 50%

Facebook lead count increased by 15%

Average NYC CPL dropped 70%

NYC location lead flow increased 300%

122 leads generated in 2.5 weeks

Presale Avg. CPL $5.44

371% ROI on Presale Campaign

What our clients are saying

Working with CODEMAY was a delight. The team listened to my clients’ vision and developed an efficient, engaging website with a beautiful design that set the tone for an extraordinary weekend of wedding festivities while keeping guests informed with pertinent details for each event.

- Kristen Smirtka - Bridal Bliss Event Planning

CODEMAY’s professional attitude towards us was present at all times, and we were always made to feel as though Griffinwood Academy was the most important client they had. Their speed and ability to resolve problems was refreshing and encouraging. We now have a site that we are proud of. CODEMAY is a company that delivers more than you were asking for.

- Griffinwood Academy

The CODEMAY team was absolutely phenomenal and we couldn’t be happier with how our website came together. Every business needs a great website, but these guys will truly give you an incredible one.

- Moving Pictures

The CODEMAY team are pros: always available, and they give us the facts in simple terms even the most novice operator can understand. They actually call me to address any issues before I have to call them.  In short, they manage our entire digital marketing effort without us having to worry about it, and they actually do all of this at a competitive price.  We’ve gone from three studios to six in the last 18 months, and we’ll be adding another dozen locations in coming years.  CODEMAY has been–and will be–instrumental in fueling that growth.

- Jeff Nash, Club Pilates Franchisee, Southern California

I’m exhausted with the number of times I’ve said the word CODEMAY in these past months, but it’s been a pleasure to do so. You all did what I thought no one could do, which is drive quality leads to the locations. It seemed like such a tall order with every agency I worked with until you all came around, but without question it’s been your team’s attentiveness and skill at understanding what’s needed that’s made the difference. So, thank you for all of that.

- Chris Stipp - Pure Barre

Opening a new business involves a lot of moving parts, the most important of which is acquiring new customers and establishing a cash flow. Within 10 minutes of engaging with CODEMAY, the leads started coming in and our pre-sale effort took off! The customer support, ease of use and ROI was amazing. We continue to work with them to deliver quality leads through our Grand Opening and beyond. It was the single best decision we have made for our business.

- Byron Elton, Owner, StretchLab LA/Seattle

It was an absolute pleasure to work with the team at CODEMAY to build my professional website. The end product is everything that I wanted it to be and more, and that is solely the result of CODEMAY’s diligent, collaborative and impressive work.

- Jean-Paul Bevilacqua

As a small business owner, I knew that I needed to find a company to handle my social media advertising so that I could focus on my strengths. I began working with CODEMAY early on and found success with their process. In my experience, they were dependable, demonstrated integrity and consistently got the job done.  They provided a consistent flow of leads and were able to give me quantity or quality, whatever was most important to my business as it grew. I continue to work with the CODEMAY team as they understand what it feels like to be a small business owner and that is important to me. They are open to feedback as I understand my local market better and target audience. I value Andre, the President, as he has continually strives to improve and evolve his products to meet the demands of an ever-changing consumer. If you are looking for a social media advertising company to partner with, I would strongly suggest that you consider them.

- Chrstine, Small Business Owner, Orlando

I love the site CODEMAY created for me. I thought I knew what I wanted when I started this process, but the guys at CODEMAY stepped in and made some suggestions that showed they really know what they’re doing. Because of their expertise, I ended up with a truly amazing website.

- Sara May Photography

The best part was that it didn’t take a lot of direction from me for them to figure out what I had wanted. They were quick and always stayed in-touch with me throughout the whole process. I will be recommending them to anybody looking for a great website!

- Feelin' Saucy

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