Project Results
Our task was simple, generate more leads for less money. To accomplish this, we first set out to better understand the territory to be able to more accurately target the advertising.
By doing this, we were able to realize the prior agency had been targeting too large of an area, and so advertising dollars were being wasted on people who would never drive the distance to get to the studio.
After fixing the Orange County campaign, we were brought on to work on the New York City locations, and have continued to work with new locations as they start to open, providing them with a pipeline of new leads to open with a solid membership count.
